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Sun Chemical translated most viewed pages, tailored the experience for most relevant products and services.
July 29, 2015
By: DAVID SAVASTANO
Editor, Ink World Magazine
Sun Chemical has improved its recently launched customer-focused global website at http://es.sunchemical.com by adding Spanish language pages. Now customers that speak Spanish have native language pages to better meet their needs. Based on analytics of website visitors with browser settings in Spanish, Sun Chemical translated most viewed pages on the website and tailored the experience for products and services that are most relevant to its Spanish speaking customers. “By translating pag...
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